Doc Wylder's Lemonade

Brand Positioning, Brand Design, Packaging Design, Retail Design
Project Overview
While at Vapor Studio, we developed brand positioning through graphic collateral, presentations, and visualizations, to align client vision and product story within the world of casual hard seltzers.
Doc Wylder’s consumer based is focused around the active millennial lifestyle. It brings the party anywhere, anytime: the park, ski lodge, or the beach. Doc Wylder’s is a brand of non-carbonated lemonade infused with high quality alcohol.
a quality drink for quality time
I created brand assets and pitch deck for Doc Wylder’s Infused Lemonade, to help them position the drink within the world of casual hard seltzers. Dielines provided by client. Rendered in Adobe Photoshop.
Brand collateral
Photoshop renderings of individual can packaging.
Product rendering
Photoshop renderings of four packs and variety packs.
packaging
Photoshop renderings of in-store displays: fridge, color, and end-cap POP display.
in-store
Photoshop renderings of case displays for Costco and other warehouse-style stores.
big box stores
Positioning on online platforms to showcase consumer experience.
online presence