Doc Wylder's Lemonade

Brand Positioning, Brand Design, Visualization
While at Vapor Studio, we developed brand positioning through graphic collateral, presentations, and visualizations, to align client vision and product story within the world of casual hard seltzers.
Project Overview
Doc Wylder’s consumer based is focused around the active millennial lifestyle. It brings the party anywhere, anytime: the park, ski lodge, or the beach. Doc Wylder’s is a brand of non-carbonated lemonade infused with high quality alcohol. It’s a quality drink for quality time.
Consumer Profile
I created brand assets and pitch deck for Doc Wylder’s Infused Lemonade, to help them position the drink within the world of casual hard seltzers. Dielines provided by client. Rendered in Adobe Photoshop.
Brand collateral